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Basmati is required to be matured for a period of 18 to 24 months before it is consumed. The company has focused on an integrated model and matures basmati more than any other company in the Basmati rice industry. This provides the company the best quality products at the most competitive products. During the maturing process, internal checking is conducted to ensure the best quality.
The company dries paddy with uniformity and processes it with dryers before it is processed. They are also checked on various other aspects like length, size etc. The broken tips are removed to maintain the optimum quality. At present, the company has manufacturing units in Bawal Growth Centre (Haryana).

Only the best quality products are supplied to the customers of the company. It has helped the company to build its credibility in the market. The setting up of fully integrated rice processing facilities by REI Agro gives it a competitive advantage over other small Basmati processor.
The company has commissioned one of the country's largest parboiled rice facilities in India. This facility enables the company to cater to the parboiled rice consumers, overseas.

REI Agro has also installed 46.1 MW wind farm power plants in Rajasthan, Maharashtra, Tamil Nadu and Gujarat. The company has entered into long term PPA's for the sale of power.
REI Agro is determined to maximize the brand value of Basmati rice. The company has significantly increased the maturity period of rice. It is also scaling up its productivity using latest technology. In the past few years, a major portion of the company's production are branded and exported.

With a wide network of distributors through out the country, the company has marked a dignified presence in states like Maharashtra, Gujarat, Delhi, Uttar Pradesh, Rajasthan, Haryana, Tamil Nadu, Andhra Pradesh and Karnataka. The company has also plans to expand to Himachal Pradesh, Chandigarh, West Bengal, Jharkhand as well as other states. The Chairman outlined the corporate strategy in his address to the shareholders during the last Annual General Meeting held on September 29, 2012.
The company has set up the largest and the strongest procurement network for procurement of basmati paddy from farmers. The company enjoys a preferred buyer status with the farmers on account of the relationships built over a period of time.
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