REI Agro is determined to maximize the brand value of Basmati rice. The company has significantly increased the maturity period of rice. It is also scaling up its productivity using latest technology. In the past few years, a major portion of the company's production are branded and exported.
With a wide network of distributors through out the country, the company has marked a dignified presence in states like Maharashtra, Gujarat, Delhi, Uttar Pradesh, Rajasthan, Haryana, Tamil Nadu, Andhra Pradesh and Karnataka. The company has also plans to expand to Himachal Pradesh, Chandigarh, West Bengal, Jharkhand as well as other states. The Chairman outlined the corporate strategy in his address
to the shareholders during the last Annual General Meeting held on September 29, 2012.